Ed is a leading expert on communications for social impact, and the author of the disinformation defence handbook Facts and Other Lies: Welcome to the Disinformation Age (Allen & Unwin). He has built social change initiatives, advocacy campaigns, and political movements. He pioneered techniques that brought politics into the digital age, has advised campaigns on every continent except Antarctica, and high-profile change-makers from Malala Yousafzai to Greta Thunberg. 
 
Ed founded the New York-based Center for Impact Communications, which has led efforts to safeguard US elections from disinformation and overcome vaccine hesitancy. Ed also founded a New York City creative agency that serviced multiple Nobel Peace laureates, political and social leaders, to scale their social impact. His groundbreaking campaigns have raised hundreds of millions of dollars for causes, won landmark social change, and have featured in several museum exhibitions. Ed is the co-founder and CEO of Sydney-based strategic communications firm Populares, credited with being behind the recent 'Teal' political wave.